And they make little sense when someone has two family names (father and mother), because then you have to call them "first last name" and "second last name".
They make no sense in the context of this article at all, because "last name first" is nonsensical. East asians don't put their "last names first". Their first names are their surnames. Anyone who says "last name first" has the right spirit, but they still are missing the entire point.
The beginning of everyone's name is their first name, because that's what "first" means.