Not to detract from Pieter (he actually says this often) but his success is strongly tied to his persona and the brand and community he's built around it, starting from his "12 Startups in 12 Months" stint.
Without marketing/outreach, your hit rate will be much closer to 0%.
> Only 4 out of 70+ projects I ever did made money and grew
> >95% of everything I ever did failed
> My hit rate is only about ~5%
> So...ship more
Great, great advice IMO!