"Godwin himself has also criticized the overapplication of the law, claiming that it does not articulate a fallacy, but rather is intended to reduce the frequency of inappropriate and hyperbolic comparisons. "
I don't think the original comparison was inapt -- the video is hard evidence of appalling and disgusting propaganda. It will not be viewed kindly by history.
A comparison doesn’t mean a literal equivalence. It means a similarity. In this case there is a similarity with regards to the propaganda. They’re not equivalent but there are definitely not unlike each other either.
I think the gp is kind to even call this "hyperbolic". There is no comparison between Amazon and a concentration camp, just because people are worked hard at amazon.
The reason Auschwitz was bad was not because people worked hard there. It was because people were enslaved and murdered there.
It would be like comparing a camp site to a concentration camp, because both are "camps". The comparison yields no useful insights.
But the point of the comparison is not to make Amazon/Bezos out to be Nazis; it's to point out that this practice might in the future be looked upon as an artefact of the times that hopefully no longer happen in the museum visitor's time.
