“If suddenly the demand from smaller customers hits 90 widgets one week.”
Demand and price are linked. If you’re selling 40 units a week at 10$ and demand increase to 90 units @ 10$ that doesn’t force you to sell at 10$, you can spike prices to 50$ and suddenly people aren’t trying to buy 90 units.
There’s no denying involved in setting prices higher.
Electrify customers pay a premium to have a fixed rate. Customers swap to market rates because they can save a little money on average and significantly more if they delay use to cheaper periods. Such as plugging in an EV when you get home but only charging it from 12pm to 4am or whatever.
Demand and price are linked. If you’re selling 40 units a week at 10$ and demand increase to 90 units @ 10$ that doesn’t force you to sell at 10$, you can spike prices to 50$ and suddenly people aren’t trying to buy 90 units.