Imagine someone thinking you can spend pride somewhere. This, in my experience, is a dog whistle for "do the shit job regardless of negative costs inflicted on the worker for someone else's benefit." People became accustom to the consumer excess from the abuse gig workers take, and now that workers have some leverage, consumers are clutching their pearls over the loss.
Perhaps the problem is America is economically biased. If your pride in your trivial job brings you respect in your community, then maybe it's worth it, even if you're struggling to make ends meet. If your pride buys you not a modicum of social standing, and barely let's you provide basic essentials for yourself, and you're treated with contempt or as an invisible person by your community, why put pride into the job?
I did read the article. I was responding to a point someone made, which I took to be about America(rightly or wrongly), not to the article itself. I suspect OP doesn't actually know much about Brazil.
While we're talking about missed reading, perhaps you should check out the commenting guidelines.
In some parts of some countries, it still is.