> I'm sure encouraging audio enthusiasts to improve their critical listening skills is in Harman's interest [...]
I wonder if Harmon are so confident in their own products' superiority that they assume that a more educated audience will lead to a proportional increase in sales. Or perhaps they view education as important in its own right. (Given your point about this being the only publication of the software, perhaps neither!)
Turning ordinary consumers into audiophiles is a “market-opening” move. Effective luxury audio brands sell you on the solution, but the most effective sell you on the problem as well.
This is approximately the same time that Harman were re-launching the Lexicon brand stuff as "home theater" equipment rather than studio equipment, so they had every incentive to drive consumers towards "pro" gear (at an enormous markup).
no, its not that well planned. its basically just that harman happens to employ a small team of actual researchers who are largely left to their own devices as a legacy thing from the old days when it was a founder-owned company
I wonder if Harmon are so confident in their own products' superiority that they assume that a more educated audience will lead to a proportional increase in sales. Or perhaps they view education as important in its own right. (Given your point about this being the only publication of the software, perhaps neither!)