Having basically all their users (well, as much as for any of their revenue generating products anyway) be revenue generating would require practically no effort for google specifically.
It fit their revenue model perfectly. It is trivial to put the exact same ads in there as they already had on search and gmail, and it is stickier than search or gmail.
LOL. the Googs worrying about being rude is charmingly funny in a webcomic kind of way. they removed their tag line of don't be evil. you think they are concerned about being rude?
however, this is precisely what Reddit was complaining about 3rd party apps doing to their content. everyone was trying to pivot to blaming AI scrappers, but that's just FUD.