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I am fucking pissed at how Google created tons of make work for me by killing old Universal Analytics and replacing it with an inferior product.

OTOH, I successfully skipped the whole AMP saga because I could tell from the start that it was bullshit.




Universal Analytics used third-party cookies. Support for them has been removed from all major browsers due to privacy issues.


So you adapt to that. Adapting to changes does not require any of the crap in GA4.




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