The NFTs did purport to give ownership rights in the business profits of the NFT, as represented by the value of the NFT increasing specifically because of the labor of others acting to increase the value of the NFT.

And that is part of what makes them completely different from baseball cards. Even if the value of the cards are dependent on the labors of others, with the baseball cards, the laborers (i.e., players) are not performing that labor with the intent of increasing the value of the cards; the value of the increase in the cards, if any, is wholly coincidental.