There is a whole industry of design 'experts' (very frequently wearing high constrast colour sneakers, bifocals or both - particularly if matching) who see fit to position themselves as faux authorities on approaches to corporate engineering problems. Often they call themselves corporate innovation consultants. For example https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTiqQez... https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcS7U4KP...