In this case the push for more money is not the problem but cost reduction is. The analogy of the honeymoon where you start a relationship and are careful to do all kinds of little nice things and then you start to take the other person for granted is closer to it, rather than the scenario of Google becoming play-for-play and pushing up ad loads to the human limit of withstanding.

For me the quotes reflect both that difference and my discomfort with the word “shit” which use to be just way too popular on HN and in startup culture though I think the situation has largely corrected itself.