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> Why charge your customers extra for something that costs you literally nothing extra?

Because that's not how business works, whether cars, computers, or any other widget. The cost of manufacturing is only tangentially related to the retail value.

Your examples, while contrived, could easily work the same way. As long as the customer knows what they're buying, and there are other choices on the market, then we will find out pretty quickly how valuable a non-binary volume knob is.

You may not want to know the answer to that one, if you pay much attention to airline ticket pricing and consumer behavior.



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