From my world experience, this is a pure Americanism. And Americans broadly seem to care a more about status than the other 95% of the worlds population.
go to latin america. I bought a phone for a girl awhile back while I was there. she literally chose a used 3 year old iphone over a brand new android that costs more. I even showed her that the secs on the android were objectively better.
Girls absolutely covet iphones like sacred cows. some go as far as to not date guys who use android. its weird but I've seen it myself.