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As hard as it may be, to paraphrase the ancient parable:

The best time to break up Google was 10 years ago.

The second-best time to break up Google is today.



You'll be very pleased to hear that it is going to happen soon with two antitrust cases against Google, one for search dominance [0] and the other for their ad business [1] with the former going to happen this year in September. So there is a start on that.

So get a front row seat and get ready for what is to come in September this year to witness the beginning of the end of a company once adored by hundreds of techies finally getting broken up to pieces.

[0] https://www.cnbc.com/2020/10/20/doj-antitrust-lawsuit-agains...

[1] https://www.cnbc.com/2023/01/24/doj-files-second-antitrust-l...


I'll believe it when I see it.




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