Very true. MMs have to always be adjusting their marks due to new trades made, market moves, interest from other players, etc. Like you said, if an MM's bid keeps getting hit and they don't lower they get dumped on until they do adjust.
Yeah, I think there is a tendency to over-simplify the duties of responsibilities of a MM as "printing money", as if it's a passive business that solely relies on existing infrastructure (of course, just the existence of a boat load of directors and MDs all with their niche electronic trading/MM products is an indication it's not so simple, but I digress) and scale -- that is just not true.
I try to explain to retail investors and outsiders interested in markets that this whole operation requires a truly mind-boggling amounts of money and brainpower to keep going on a regular basis, but it's hard talking to people who have never experienced working in the industry.
For sure. The infrastructure costs, both initial and maintenence, are astronomical. The underlying infra of a single shop, not to mention the entire market plumbing, is so complex and severely underestimated in general.