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That must be the most retarded thing I've ever read. If they cost costs everywhere, then where will new income come from?


Ask Walmart. Or Toyota. Or any other number of companies who've used cost as a competitive weapon.


Yahoo is falling behind because it's stagnant, not because its cost are too high. Yahoos products are mostly free, and it's a very different industry from retailing or machine manufacturing.

Yahoo does not need to cut costs. Cashflow is fine in the company. Cutting costs would be silly at this junction - it does nothing at all to address the problem.

It's like a guy who gets his leg cut off, and your solution is to bind the leg. Yes, that helps, but he'll still die if you don't actually fix the wound.


I'm an advertiser and I've spoken at length with Yahoo's display advertising department. Their costs are too high.

Search ads on Yahoo are great, however.




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