More seriously though, I wish we used generic terms instead of using brands. "Look up" (or lookup as a noun) or "search" can't be too hard to use. We don't need to turn our thoughts into ads at every corner.

(so, yes, I'll take your nope for my whynotting)

Now, if you are launching a search engine, you need to name it wisely for when people verb it. As a brand you probably want this to happen. Duck Duck Go was not very wise.