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Yes - and that is basically what tools like this are doing. Automating the work of matching a template to a request, plugging in the relevant compatible components (storefront, blog, whatever) and then just customizing the the theme and filling in specific content. They aren't writing raw html and css most the time, but rather orchestrating an existing design.



Almost - This tool helps select a template, adding business applications and creating default content. But then, you have the Wix drag & drop builder to continue customizing the website, adding animations, changing content, adding or removing pages / sections, changing design, etc.

The strength of this offering is that it is seamless with the experience Wix is based on.


I've seen the monstrosities non-professional web designers can create. They ain't pretty but often serve their purpose well enough. As soon as you need a professional looking and functioning site designers and developers are needed regardless.


I agree. Web Designers and Developers will always be needed for the more unique look and feel, more unique animations and specific functionality.

I think the role of AI generated site is to help getting a better result fast, both for non professionals, but also for professionals as a starting point.




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