That was a thought that I had when writing my post too. Test AB testing a focus group based on a 5 Second page view Bank of radically different answer than if you sat people down and asked them to perform a typical or moderately difficult task.
If this is indeed the case, I'm just shocked that developers and companies haven't figured it out. I suppose a lot of the time the performance impact simply isn't measured in their kpis
My other hypothesis is that once you move away from an orderly website architecture, organizations and devs are just as lost as the users and no one has an idea where information should reside. Without holistic architecture or vision, the best that people can do is throw a third or fourth hamburger on the home page, add a new page 10 links deep, or not linked at all and pray that a search engine will solve the problem.
If this is indeed the case, I'm just shocked that developers and companies haven't figured it out. I suppose a lot of the time the performance impact simply isn't measured in their kpis
My other hypothesis is that once you move away from an orderly website architecture, organizations and devs are just as lost as the users and no one has an idea where information should reside. Without holistic architecture or vision, the best that people can do is throw a third or fourth hamburger on the home page, add a new page 10 links deep, or not linked at all and pray that a search engine will solve the problem.