Before him, they were trying to launch Shia LaBeef the same way; then Sam Worthington...this is an ongoing project for agents, publicists, studios...like Hollywood's version of a new SpaceX rocket. There will be explosions and failures, and then back to the drawing-board.

...and yeah, Willy Wonka is a tough role, mostly because Gene Wilder's version has become the standard that you'd be held to.