Certainly well designed site, value prop is easily understood although not sure how valuable it actually is (not in industry so...). How big is the screen printing industry?

I imagine the average screen print shop is between 1 and 5 heads. Are their needs significantly different than other creative businesses--an agency, say--of similar size? While there is a lot to be said for narrow scope, I think it's best to keep scope narrow on the product side and wide on the market side (especially at your stage).