Activision-Blizzard-King is by no means a "failing studio" though. They are one of the most successful by nearly any metric. According to MacroTrends [0], "Activision Blizzard gross profit for the quarter ending March 31, 2023 was $1.718B, a 33.28% increase year-over-year."
Between powerhouses like CoD, the mobile division of both King's legacy titles like Candy Crush, and newer ones like Diablo Immortal, and Blizzard's Diablo 4 + WoW being very well received, the concern is primarily that instead of making better first party titles, Xbox just wants to acquire exclusive rights to already successful studios + publishers like Bethesda + now ABK. (Weather or not this will actually happen or not is anyone's guess. I'm assuming they will indeed make the titles exclusive).
The GP seems to be talking about how Microsoft's Xbox is the one being bailed out by Microsoft Azure / enterprise licensing allowing Xbox to continue to fumble with first party titles without being forced out of the market.
IMO the main reason for the uproar is that Microsoft is clearly leveraging their immense market share in the enterprise world to buy out the competition by acquiring studios that were formerly multi-platform and making them exclusive, which absolutely does seem to be anti-competitive and anti-consumer. (To be clear, I think Sony spending a ton of money on exclusivity contracts with Square Enix, etc. is also anti-consumer).
Between powerhouses like CoD, the mobile division of both King's legacy titles like Candy Crush, and newer ones like Diablo Immortal, and Blizzard's Diablo 4 + WoW being very well received, the concern is primarily that instead of making better first party titles, Xbox just wants to acquire exclusive rights to already successful studios + publishers like Bethesda + now ABK. (Weather or not this will actually happen or not is anyone's guess. I'm assuming they will indeed make the titles exclusive).
The GP seems to be talking about how Microsoft's Xbox is the one being bailed out by Microsoft Azure / enterprise licensing allowing Xbox to continue to fumble with first party titles without being forced out of the market.
IMO the main reason for the uproar is that Microsoft is clearly leveraging their immense market share in the enterprise world to buy out the competition by acquiring studios that were formerly multi-platform and making them exclusive, which absolutely does seem to be anti-competitive and anti-consumer. (To be clear, I think Sony spending a ton of money on exclusivity contracts with Square Enix, etc. is also anti-consumer).
[0] - https://www.macrotrends.net/stocks/charts/ATVI/activision-bl....