My Threads feed is full of massive brands promoting itselves already. Since you can't control the feed those are basically free ads. The only major difference will be that in the future those brands will be paying Meta for the privilege. Get the brands addicted with free engagement early on and then once they're good and hooked you start charging.

The chronological feed is coming soon at which point that will not be an issue.

And as mentioned you can simply Mute/Block them.

But there is going to be a year or more of Threads being ad-free whilst Twitter is not. That's a game changer.

> The chronological feed is coming soon

Not it won't. Facebook removed the chronological feed 10 years ago, they won't reintroduce it in Threads.

"Curated" feeds is how they get announcers to pay for visibility since the user has no control over what it is displayed at a given time

You can block them, which I’ve been doing more than I’d like today. I blocked Gary Vee, Wendy’s, the UFC, The Verge, Khloe Kardashian, and about a dozen more accounts I would never follow.