It turns out calling the app "Threads *by Instagram"* is not just a branding gim...

mrweasel · on July 6, 2023

That's pretty interesting, I wonder if that means that it's build by a team at Instagram, and not Facebook. I'd assume so.

I get that Facebook is still a huge success, but I do find it telling that they opted to put Threads under Instagram, rather than Facebook.

jadtz · on July 6, 2023

I think its pretty obvious they went with Instagram branding, as Facebook branding has been tarnished for a while.

Solvency · on July 6, 2023

I'm confused.

It's Facebook by Meta. Instagram by Meta. Why isn't it Threads by Meta?

epolanski · on July 6, 2023

Tied to ig account.

mrweasel · on July 7, 2023

Threads by Instagram by Meta ... TIM for short.