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> There's no imbalance here: newspapers produce content, search engines/social networks surface and link to it.

As evidenced by the average RoI at Google compared to news organisations.



> As evidenced by the average RoI at Google compared to news organisations.

Not a good metric.

The ROI difference is because of both entities being in different industries, and other things unrelated to the power balance. We can similarly compare the ROI of a news organization and say a restaurant and lament that there is an imbalance of power.


I expect you'll find that discontinuing their news linking service in Canada has very little effect on Google's profitability.


I agree that Canada should probably have targeted their ad service rather than which link they publish.


One is the world’s dominant gateway to the internet, the others are a handful of websites.




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