On one hand, yes, it drives traffic. On the other hand, no, because lots of people just read headlines and maybe they can do that without clicking.
But realistically this the current Canadian government trying to shake down google and facebook for money to transfer to the ailing news industry in canada. The merits of the position for a link tax are pretty bad, and don’t really matter to the issue at hand. The government already gives hundreds of millions in grants and tax incentives to make the current journalism landscape in canada possible, without even looking at CBC the national broadcaster.
This is just a shake down job. They see google and facebook have a ton of money and the government thought they could threaten them into parting with some of it. The government doesn’t care about the implications of a link tax on the web, or mutually beneficial relationships, or any of that. It’s a shakedown.
>> because lots of people just read headlines and maybe they can do that without clicking.
I agree; I'd argue you don't have much of a valuable service if all users need is a headline. Print media needs to give up the traditional shallow breadth fueled by advertising and go niche, and go deep. Cable TV should learn this lesson as well.
I think traditional media needs to go deep and needs to go local.
If I open up the local paper and see associated press articles that’s not the right content for them. I can see that anywhere, probably before the newspaper is delivered.
It needs to be local journalism about things that matter. Actual local issues, hard journalism about local politics and city hall and whatnot. That’s what’s missing from the big sites and when it is there its sort of after the fact. They need to be investigating not just repeating press releases.
I don’t know about cable tv - its essentially a syndication not a local thing. I think the internet will kill it off. Now that the lines to the home aren’t a moat around being a cable company every video website is the new cable company. They need to have content you can’t get on the internet and I don’t think that’s going to happen. As old people die who couldn’t adapt to internet tv, so cable will die.
Like the way a starving person's body consumes their own muscles, the local newspapers in Canada have laid off all their journalists. As a kid, I used to deliver the local newspaper to make a bit of money. I remember those Saturdays when the paper was like an inch thick and weighed a ton.
Nowadays, it looks more like a newsletter than a newspaper. My late roommate subscribed to the local paper up until the end of his life. At that point, he was really only interested in the crosswords and sudokus.
But realistically this the current Canadian government trying to shake down google and facebook for money to transfer to the ailing news industry in canada. The merits of the position for a link tax are pretty bad, and don’t really matter to the issue at hand. The government already gives hundreds of millions in grants and tax incentives to make the current journalism landscape in canada possible, without even looking at CBC the national broadcaster.
This is just a shake down job. They see google and facebook have a ton of money and the government thought they could threaten them into parting with some of it. The government doesn’t care about the implications of a link tax on the web, or mutually beneficial relationships, or any of that. It’s a shakedown.