> Ad spend, impressions, clickthroughs, and conversions are all heavily instrumented and tracked
Definitely but I’d argue that they’re even more heavily gamed. The information asymmetry between the platform and the ad buyers is just too large. The incentive to misrepresent is basically limitless. Truly tracking effectiveness requires a degree of privacy invasion that even the platforms can no longer get away with.
Definitely but I’d argue that they’re even more heavily gamed. The information asymmetry between the platform and the ad buyers is just too large. The incentive to misrepresent is basically limitless. Truly tracking effectiveness requires a degree of privacy invasion that even the platforms can no longer get away with.