On the one hand, it makes it easy for you to reach customers.
On the other hand, it makes it easy for your competitors to reach customers.
I'd argue that, on the whole, the internet has made starting "just an idea and a garage" businesses harder, because they now face immediate, maximally-funded competition. Whereas pre-Internet they would have been geographically/physically protected for awhile.
True, net win for customers, efficiency, etc. (maybe). But you couldn't start a Starbucks these days.
On the other hand, it makes it easy for your competitors to reach customers.
I'd argue that, on the whole, the internet has made starting "just an idea and a garage" businesses harder, because they now face immediate, maximally-funded competition. Whereas pre-Internet they would have been geographically/physically protected for awhile.
True, net win for customers, efficiency, etc. (maybe). But you couldn't start a Starbucks these days.