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Further, it seems like these highly integrated “app platforms as a service” have been the primary type of dev tool that VCs are drawn too given the complete vendor lock in they provide/demand. It worked for squarespace, wix, Shopify, et al. Vercel has a softer sell on this, and firebase was one of the first to offer a fully managed database in this space.

My hot take is that these platforms are relying on an influx of new developers who need a friction free way to build and deploy applications to learn and showcase while selling to companies that don’t have time or budget to create a full dev team and CI/CD environment, creating both sides of supply and demand. Pricing is engineered in a way such that it gets very expensive the moment before companies notice how much cost it incurs but the cost to switch aways is much higher.

I agree with the heuristic of avoiding VC-backed products, it fosters incentives that often leave otherwise loyal customers holding the bag for a product who price does not match the service provided. It is for this reason I consider high vendor-lock-in products rather insidious.



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