I have noticed a lot of subtle UI changes recently. Youtube and Steam specifically. I assume this is because it is the end of a quarter and teams have to ship something for promos. In a couple weeks the experiments will be over and we can go back to a few months of stability until Q3. But watch out, this is intern season, so the stuff you see in September is going to be really wild.
My wife to me, last night: "Why the hell did they just change Google on computers look like the phone version?". I was confused for a minute, until she pointed her finger at relevant part of the screen - indeed, the "images / videos / news / ..." selectors are now styled as rounded buttons. I rarely use Google search these days, so I didn't notice, but the question is justified - what's the point? It's just more visual noise, and likely more bloat to generate it.