"At this stage, so much time and money were obliterated the cloud felt like a savior: they will do all that for you, for a fee."
I think "the cloud" and its cohort of friends did a lot to increase the mindshare of the gratuitously complicated ways to do things the article reviews.
For example, there is scale-shaming: if you don't want to invest in allowing your todo list or your ERP for small businesses to scale to infinite users, you are 1) nobody on a business plane, not even ambitious; 2) ignorant, lazy and behind the times on a technical plane.
I think "the cloud" and its cohort of friends did a lot to increase the mindshare of the gratuitously complicated ways to do things the article reviews.
For example, there is scale-shaming: if you don't want to invest in allowing your todo list or your ERP for small businesses to scale to infinite users, you are 1) nobody on a business plane, not even ambitious; 2) ignorant, lazy and behind the times on a technical plane.