But in this case, we're talking about notice being served via service providers for hosting and domains. They have the choice to take immediate action or ask you (TFA was lucky) and let you have a period to refute or comply. At which point the complainant can take you to court and get a real order to remove the material. The service providers need to follow this formula to preserve "safe harbor"; otherwise they're seen as picking a side and would become liable.
If you ignore the DMCA takedown process from a service provider, you lose service.
That is to say, a real DMCA takedown involves no papers, no notaries, no being served or court summons. It's a quick and digital way to take something offline. If you ignore it, you'll learn that the hard way.
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That all said, there are plenty of people who use real lawyers to send "I don't like what you're doing, [stop it, pay me]" demands. I still wouldn't ignore these. Some might have merit, you might have overlooked something and early compliance is often cheapest.
But in this case, we're talking about notice being served via service providers for hosting and domains. They have the choice to take immediate action or ask you (TFA was lucky) and let you have a period to refute or comply. At which point the complainant can take you to court and get a real order to remove the material. The service providers need to follow this formula to preserve "safe harbor"; otherwise they're seen as picking a side and would become liable.
If you ignore the DMCA takedown process from a service provider, you lose service.
That is to say, a real DMCA takedown involves no papers, no notaries, no being served or court summons. It's a quick and digital way to take something offline. If you ignore it, you'll learn that the hard way.
---
That all said, there are plenty of people who use real lawyers to send "I don't like what you're doing, [stop it, pay me]" demands. I still wouldn't ignore these. Some might have merit, you might have overlooked something and early compliance is often cheapest.