I think I understand where you're coming from, but it also sounds like you are making some fundamental decisions that I would not be comfortable with outside of the work/reward equation. I can't imagine a scenario where building a business during work hours doesn't violate an employment contract, or at least isn't very unethical. I'm not prepared to do that. I also want to be good (and get better) at my job, so "giving my best" is for me, not the company. Sure they benefit, but that's a side effect. It sounds like you've got a bit of a moat, which is great, but how deep is it? Calling everyone who isn't taking a questionable to dishonest path a "sucker" might make you feel superior, but your approach is not for me so I guess I'm a sucker. I'm OK with that.