Attempting this to be more of a discussion prompt than speculation, but as an advertiser or other consumer analytics customer of reddit, would this sort of protest and the potential fallout be concerning? I'm not sure if all this is a drop in the bucket for those customers or if it's significant. If it was significant, would reddit be scrambling to save face for these advertising customers? An outage like this would certainly skew the difference in their analytics for today's relative traffic.