Yes and: One of the hosts of Accidental Tech Podcast, who has also worked in social media, had a long deep dive into why casual efforts would ultimately fail, once the trogs invaded, for entirely non-product reasons. Moderation, DDoS, lawyers, etc. IIRC, they were explaining why they'd never host a mastdon instance themselves. Or maybe it was a viral app of the week with two young founders, who accidentally caught the tiger by the tail. Or both.