I'm not saying it's a good idea to IPO but if Reddit shows a 25% increase in ad impressions and minimal loss of users this might end up being better.
Personally, if I were in charge with Reddit I'd go for an approach that required 3rd party clients to show ads that come back from Reddit's APIs and allow users to opt-out of adds for a small monthly fee directly from the user or even from the app developers who choose to incorporate it into their fee structure. Apps who don't comply get banned.
The approach Reddit is going for is stupid and is burning goodwill earned over more than a decade.
Personally, if I were in charge with Reddit I'd go for an approach that required 3rd party clients to show ads that come back from Reddit's APIs and allow users to opt-out of adds for a small monthly fee directly from the user or even from the app developers who choose to incorporate it into their fee structure. Apps who don't comply get banned.
The approach Reddit is going for is stupid and is burning goodwill earned over more than a decade.