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I found it odd that they started out with Pro. I think “Apple Vision” would have sufficed. Leaves room for the future to add “Pro” when they go to 8K/Retina or whatever. Plus just saying “Apple Vision” is kinda nice.


When Apple wants a mainstream product, they'll release one at a mainstream (for them) price. Right now they can't sell a non-pro for probably less than $2k, so why not just sell the pro at 3.5k and use the insights from that to create a real mainstream (but high end) non-pro with better chips/software etc next year?


Besides cheaper hardware, what could they remove for a non-Pro version? Maybe make it always tethered, and the power brick is +$150. Cutting the display quality kills their pitch. Reducing the headband hits viability also. Maybe they remove the front-facing display? And the ability to record?




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