I'm not dismissing it. I'm actually considering shelling out the money for this Apple headset. I've just become wary of exuberant initial reports based on 10-second exposures to completely scripted demo apps.
These journalists who get this launch-day experience were selected for their history of writing nice things about Apple. They're being shown the device in ideal conditions under the watchful eye of Apple's world-leading PR team, and they've been primed for years to expect something amazing from the Next Big Apple Product. There isn't a tremendous amount of objectivity in these circumstances.
These journalists who get this launch-day experience were selected for their history of writing nice things about Apple. They're being shown the device in ideal conditions under the watchful eye of Apple's world-leading PR team, and they've been primed for years to expect something amazing from the Next Big Apple Product. There isn't a tremendous amount of objectivity in these circumstances.