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Unfortunately reads like a massive paid ad.


When Ben Thompson writes something that you could also interpret as a massive paid ad, that says something really interesting about the product he’s writing about.


If he say the product sucks what are you gonna say? It was paid by Meta?


I understand that I have a pretty large bias in the opposite direction that Mr. Thompson claims. That is, I think VR is stupid and I don't understand the use case for it, at least in the incarnations we've seen so far. I also remember the failed Google Glass, and think, "If people wouldn't wear that comparatively less-cumbersome and less-stupid-looking thing, why the hell would they wear this one?".

So my immediate reaction was also to mistrust the motives of the author. However, I can recognize this bias in myself and be OK with being wrong. My track record is not exactly pristine, after all. I felt pretty much the same way about the iPad.


While you don't understand the use cases, I (and probably many others) do understand and appreciate them. And that's ok! No one is forced to buy this device, just like no one is forced buy any new innovative technology.

To me, Apple Vision has great implications for work, gaming, and other entertainment. The fact that I can use it sitting in any comfortable position, and interacting with the screen the way I want is a good enough selling point. Gone are the days where I have to hold this heavy slab in my hands and type awkwardly on this small keyboard.

For simple web browsing, reading ebooks, I don't need sit in front of my disk (back pain) and stare at my statically placed monitor (neck pain)


It’s definitely a theme of our times that we have all come to believe that any opinions contrary to our own must be for corrupt motives. I’m ready for that part to be over.


Fortunately it reads like one. Says a lot about the product.




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