Apple is IMO attempting to brute-force create a market here. Facebook/Meta couldn't do the job - for one, Zuck has no idea what he's doing other than chasing buzzwords, for other, they have destroyed a lot of user trust over the past years. And I'm not sure if the stock could take more billions sunk.
Apple in contrast? They deliver a whole different game in terms of quality and capability, and now others will take up developing stuff for the platform, just like it happened with every new class of device Apple pushed out. And financially, Apple doesn't have to take care of anything, they have more cash on hand than the GDP of entire countries (165 billion $ [1], more than Kuwait, Ukraine or Venezuela [2]).
And even if there don't appear any VR apps - movie addicts will love it.
Yeah I can't wait to spend €11000 so my family can strap a screen to each of our faces and watch movies like that rather than staring at a dumb old TV like some kinda poor people
Probably, in person, for the foreseeable future you'll just watch a movie IRL when people are in the same room, and that's fine and I like that.
What this will allow is for you to watch a movie with your friends remotely in a way that is compelling.
My gf and I were long distance for a few months. It was really hard, but being able to video chat every day really helped. Unfortunately, anything beyond that was difficult, like watching a movie, because the experience was awful. The closest we were able to do was use a browser extension that would sync our streams, and then have a chat box.
With this, remotely, you guys can watch the same movie, chat, see each other, hear each other, still hear the movie, etc...
Will it replace watching am movie IRL? Of course not, and it doesn't have to. I don't think they're trying to replace physical interactions, but they're making a great case for how we can augment and extend our virtual ones.
Apple in contrast? They deliver a whole different game in terms of quality and capability, and now others will take up developing stuff for the platform, just like it happened with every new class of device Apple pushed out. And financially, Apple doesn't have to take care of anything, they have more cash on hand than the GDP of entire countries (165 billion $ [1], more than Kuwait, Ukraine or Venezuela [2]).
And even if there don't appear any VR apps - movie addicts will love it.
[1] https://www.cnbc.com/2023/04/05/how-markets-biggest-companie...
[2] https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nomi...