I'm guessing I'm not the only one who has never actually seen a "Facebook store". Here's what appears to be a moderately good list of some "popular" stores:
From what I can tell from the first few, it's not really much more than a very basic third-party e-commerce platform squeezed into Facebooks frame.
Am I missing something? Why would a major retail brand want to downgrade the shopping experience to this when they can simply link through to their existing store front with their own brand experience, tracking, metrics, promotions and upsells? It seems baffling that any company would be content to squeeze their store into Facebook's 500 pixel-wide frame.
http://socialcommercetoday.com/top-50-facebook-stores-top-20...
From what I can tell from the first few, it's not really much more than a very basic third-party e-commerce platform squeezed into Facebooks frame.
Am I missing something? Why would a major retail brand want to downgrade the shopping experience to this when they can simply link through to their existing store front with their own brand experience, tracking, metrics, promotions and upsells? It seems baffling that any company would be content to squeeze their store into Facebook's 500 pixel-wide frame.