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In the modern age, SEO is partially to blame for inaccurate recipe cook times. At some point Google realized that folks would click on more recipes with shorter times, as people would use that as a metric when cooking. So they would promote quicker recipes.

What ended up happening is some recipe developers would try and actually reduce the amount of time their recipe took, and others would just "shorten" prep (or even cook) time down, to try and get the most clicks. I know Kenji talks about it in one of his POV videos, but I couldn't find it in a cursory search.

Since there isn't really a reliable way to know how long recipes would take for _you_ across different sites, it's almost not a useful metric, but it is what's been optimized for.



I’ve seen recipes that completely exclude the prep time, especially when the actual cooking only takes 10-20min.

Yes, let’s just ignore the hour of prep that goes alongside that 10 minutes of cooking.




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