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> The museum also promised a total rehang of its collection, as well as more “phygital” experiences (offered in physical or virtual format) and a refurbished library.

“phygital” is one of the more ridiculous conjugated neologisms I’ve come across.



It's so bad it makes me yearn for people to just say they're metaverse experiences.


Maybe it sounds better in French...


It doesn't. "Digital" is considered an anglicism when used in that sense. "Numérique" or "virtuel" is what's typically used instead.


Should have gone for vraiturel


That sounds more like a portmanteau of vrai and naturel. Vraituel maybe?


Don't know where that extra r came from, I'll blame autocorrect


I suppose it should've said 'digital' instead of 'virtual' to make the neologism clearer.


Funny to see it make the mainstream. Even the NFT artists who I believe originated it don't really like it.


If it settled in our mouths for a decade or two, it'd probably sit just fine.

Not to say it's sitting well now!


digical sounds better


digital calendar


At least it has a concrete definition unlike vaguely defined words like "transpile".




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