How about, instead of doing the almost-impossible thing that is not necessary or logical (why should everyone else change in order to offset lost profits for a company that doesn't care about them?), do the easy thing that is practical and rational.
Or you can decry society for doing the easy thing, but remember that trying to shape outcomes when dealing with large numbers of people almost always leads to consequences that seem obvious in hindsight but were unpredictable at the onset.
Or you can decry society for doing the easy thing, but remember that trying to shape outcomes when dealing with large numbers of people almost always leads to consequences that seem obvious in hindsight but were unpredictable at the onset.