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You don't understand. People will mark anything as spam. Those "Strictly transactional" emails, some people will mark them as Spam.

    Does this email Spark Joy?
    No.
    Mark as Spam


That's actually pretty much original definition of spam email: the narrower definitions were an attempt by industry and government to operationalize subsets of the problem that could be regulated or systematically addressed.


not even counting all the instances where transactional notifications are marked as spam by heuristic, the message silently rotting away in a junk folder and contributing to a bad rep of the sender, simply because no one bothered to un-spam-mark it.




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