Highly processed foods tend to have higher caloric value and lower values of fiber and simple sugars or adding excessive amounts of sugars and fats.

I'm with you most of the way, but a lot of the long life prepackaged foods that are marketed to us are maximizing the bad and minimizing the good for the purpose of efficiency and profit.

Being forced to prepare foods from "wholefoods" (i hate this classification/tag as well) tends to make us more mindful of what we're eating and how much of it we're consuming.