> Apple users are happy to pay a premium to be able to carry around a device with an Apple logo on it for everyone around them to see.
One thing Apple has done masterfully is exploiting the status circuit in the human brain. Apple users often claim they pay more because the product is superior in some or many ways, or even argue that it is, in fact, cheaper when considering everything. However, in reality, they pay more because they can. They want to display their Apple products and they want others to see them.
One thing Apple has done masterfully is exploiting the status circuit in the human brain. Apple users often claim they pay more because the product is superior in some or many ways, or even argue that it is, in fact, cheaper when considering everything. However, in reality, they pay more because they can. They want to display their Apple products and they want others to see them.