Losing a portion of the less tech savvy userbase is a strict improvement over losing the entirety of the userbase due to an inability to take payments at all.
Like I answered to a sibling comment, I mistook who his customers were: advertisers! If we are talking about advertisers, switching to crypto makes way more sense.
No, but they are pragmatic. I understand this is simply a way to sidestep payment problems related to anti-porn regulations, not an ideological "crypto freedom" thing.
The advertisers are aware of what business the website is in, they want to advertise there, but the owner's bank closed his account.