We don't do anything with sleep latency (time to fall asleep). There is nothing I have seen in research that suggests it is possible to reduce time to sleep with auditory stimulation.

That doesn't stop other people from trying to sell into that space.

We're focused on improving the efficiency of deep sleep specifically, and the many physical and mental health benefits that come from that. A portion of that research is posted on our website https://soundmind.co/research