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As recently as 18 months ago, I routinely got solid customer service from AT&T. While the wireless service itself was really sketchy in NY and SF, any account problems were handled with competence and care.

Given the incredible blowback they'd received from their poor iPhone support, I always felt compelled to tell the people I ended up talking to that they were doing great jobs, and that in spite of what was said in the press about them not having their act together, I found them to be on their game, and that I really appreciated the effort they were making.

Then something changed. Intelligence and responsiveness went off a cliff. On the occasions I did have to call I ended up so deeply infuriated that I'd find myself becoming angry BEFORE having to call again - even months later. It almost seemed that they'd adopted a posture of calculated incompetence, specifically designed discourage people from calling them.

Within a year (and after a series of truly appalling encounters) I'd gone from publicly defending them to hating them with an intensity bordering on incandescent. Were their service any less vital to my life in general, perhaps I'd feel more sanguine. But given the central importance of wireless connectivity, a "service" relationship costing north of $100 per month and delivering nothing by dropped calls and furious anger quickly made it to the top of of my dump-judiciously list.




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